Plate 01
The Blue Lagoon
The geothermal spa on the Reykjanes peninsula, a short drive from Keflavík airport.
Photographs from the road
Our gallery
Our cars, and the Iceland you see from the window.
Plate 02
Our private transfer car
The car that meets you in the arrivals hall.
Plate 03
Diamond Beach
Glacier ice washed back ashore onto black volcanic sand at Jökulsárlón.
Plate 04
The Golden Circle
Þingvellir, Geysir and Gullfoss — the three stops most visitors make first.
Plate 05
Comfortable inside every ride
Room for the luggage, and for the people travelling with it.
Plate 06
The South Coast
Black beaches, basalt columns and waterfalls along Route 1.
Plate 07
Snæfellsnes Peninsula
Kirkjufell and the north shore, about two hours from Reykjavík.
Plate 08
Airport pick-up
Your driver waits with your name, however late the flight lands.
Plate 09
Blue Lagoon geothermal spa
Plate 10
On the road in Iceland
Plate 11
Ice on Diamond Beach
Plate 12
Silver Circle — fjord and fire
Plate 13
Our car in the Icelandic landscape
Plate 14
The Blue Lagoon waters
Plate 15
Heading to Reykjavík
About these photographs
Taken on the job, not bought in
Every photograph here was taken on a real day of driving: the same cars we send to the airport, and the places we actually stop at when guests ask us to. Nothing is a stock picture of somewhere that looks like Iceland.
That matters more than it sounds. The weather in these pictures is the weather you get — low light for most of the winter, a green half-hour after midnight in June, and roads that change character between one fjord and the next. It is also why the fleet looks the way it does: the cars are chosen for gravel, wind and ice first, and for comfort second, although you would not guess it from the inside.
If you see a place here you want to go to, we can take you. Most of these spots are within a day of Reykjavík, and the ones that are not are worth the longer trip.
Ready to see it for yourself?
Book a private transfer or a day tour and let us do the driving.
Book your transfer See our day tours
Available 24/7 · Every price is per vehicle, not per person